About Us
At Frulu we believe that your car is one of your most valuable assets and you should be able to get the most value from that asset that you can. We provide a platform that will allow you to determine the value of your vehicle today and allow you to reach a vast network of dealers for a quick and painless sale when you're ready.
Liz Hocker
Chief Executive Officer
Liz is the Founder and Chief Executive Officer of 10:10 Strategy, a national IPO and business strategy consulting firm based in Austin, Texas. She is also an Independent Board Member for multiple companies including FireFly Automatix in Salt Lake City, Utah. Previously, Liz was the Managing Director of New Listings and Capital Markets at Nasdaq. She worked with private companies on the planning and execution of IPOs, SPACs, deSPACs, and Direct Listings.
Matthew Rossetti
President
Founder of Sentient Law, with over a decade in business law he's guided 3,500 startups globally, pioneered dynamic equity with entrepreneurial prowess.
Amir Yasin
Chief Technology Officer
A seasoned engineering leader and entrepreneur, boasts 25+ years of experience, and was a principal engineer at Indeed.com and CEO/CTO of DocSamurai.
Neil Drake
Chief Financial Officer
15 years of leading finance teams and driving strategic growth for tech companies, and is the CFO of Sellers Shield, Inc., a leading real estate technology company.
Jay Sagat
Chief Sales Officer
Founder of Sagat Auto Sales, leverages over two decades of automotive experience rooted in a family dealership legacy.
The Board
Arran Stewart
Board Chairman
Digital technology entrepreneur, current owner of Job.com, writer for NASDAQ on AI, Blockchain and Recruitment.
Liz Hocker
Board Member
CEO of 10:10 Strategy, also serves on multiple boards including FireFly Automatix; previously led IPO efforts for Nasdaq, driving $117B market value as Managing Director of New Listings and Capital Markets at Nasdaq.
Matthew Rossetti
Board Member
Founder of Sentient Law, with over a decade in business law he's guided 3,500 startups globally, pioneered dynamic equity with entrepreneurial prowess.
Rusty West
Board Member
Co-founded Market Scan in 1988 which set a new standard in automotive leasing and retailing solutions. Rusty led Market Scan to become a leading automotive SaaS Enterprise Solutions authority. Market Scan sold in 2023 to S&P Global Mobility (NYSE: SPGI).
Advisory Board
Ron Frey
Advisor
For over three decades, Ron has been an innovator and leader in the automotive industry. With a rich history as an enterpreneur and having served in key leadership roles, including Chief Strategy Officer with AutoNation and Global Chief Strategy Officer for CDK Global, he is now an industry advisor and strategist, specializing in innovation and technology. Ron is a respected thought leader on the evolution taking place in automotive. Ron brings with him a wealth of operational experience, deep industry intelligence and an inspired vision for the future. Ron is well known for implementing innovative solutions combined with a pragmatic and disciplined approach, sharing a wealth of experience, and an inspired vision for the future. Additionally, Ron is a director on select corporate and non-profit boards.
Roger Hale
Advisor
Roger Hale is a technology executive and advisor to technology companies. Roger has more than 35 years of technology experience and over 20 years of information security, risk and privacy experience. Roger brings specialization in integrating information technology, security, customer advocacy, and service delivery with the agility of cloud services. Roger is currently the Chief Security Officer of Agora, Inc, a Global Real- Time-Engagement PaaS Service Provider.